Owning Your Content

oraclebase's picture

Another thing that came out of my conversation with Zahid Anwar at OOW15, was about owning your content.

If your intention is to make a name for yourself in the community, it’s important you think about your “brand”. Most of us old-timers didn’t have to worry about this, and sometimes get a bit snooty about the idea of it, but we started early, so it was relatively easy to get noticed. For new people on the scene, it’s a much harder proposition.

It’s possible to write content on sites like Facebook, Google+ and LinkedIn, but I’m not sure that’s the best way to promote “your brand”. In some communities it might be the perfect solution, but in others I think you are in danger of becoming a faceless contributor to their brand.

In my opinion, it would be better to start a blog or website, then post links to your content to the other resources as part of promoting yourself. That way, you remain the owner of the content and it helps promote your brand.

I’ve said similar stuff to this in my Writing Tips series.

Cheers

Tim…


Owning Your Content was first posted on November 3, 2015 at 12:49 pm.
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